Really enjoyed this HBR piece – https://hbr.org/2016/09/know-your-customers-jobs-to-be-done. Great insight into one of major limitations of our machine learning / pattern matching age. Quantitative analysis of data does not replace qualitative. And it is frequently non-obvious how to merge the two together — which often results in resorting to simple solutions (or “we have always done it… Continue reading “Jobs to Be Done”